Privacy Policy
Effective date: September 18, 2026
Mass Care Link, Inc. (“Mass Care Link,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information entrusted to us. This Privacy Policy explains how we collect, use, disclose, retain, and safeguard information when you visit masscarelink.org, communicate with us, submit an inquiry, or otherwise interact with our services.
This Privacy Policy applies to information collected through this website and related communications. It does not replace any Notice of Privacy Practices that may apply to protected health information under the Health Insurance Portability and Accountability Act (“HIPAA”) or other applicable health privacy laws. When a separate Notice of Privacy Practices applies, that notice governs our handling of protected health information.
Information We Collect
Depending on how you interact with us, we may collect:
• Contact information, such as your name, telephone number, email address, and mailing address.
• Information you voluntarily provide through inquiry forms, applications, surveys, telephone calls, email, text messages, live chat, or other communications.
• Information related to your interest in or request for our services, including information needed to respond to an inquiry, evaluate a request, or coordinate services.
• Device and usage information, such as Internet Protocol address, browser type, device type, operating system, referring pages, pages viewed, dates and times of visits, and interactions with our website.
• Cookie, analytics, advertising, and similar technology data as described below.
Please do not send Social Security numbers, detailed medical records, financial account information, or other highly sensitive information through ordinary email, standard website forms, live chat, or SMS unless we specifically provide an approved secure method.
This website is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information directly from children under 13 through the website. If we learn that a child under 13 has submitted personal information directly through the website, we will take reasonable steps to delete it unless retention is permitted or required by law.
How We Collect Information
We collect information directly from you when you contact us, complete a form, request information, apply for services, subscribe to communications, or communicate with our staff. We may also collect information automatically through cookies, analytics tools, pixels, and similar technologies. Where permitted by law, we may receive information from authorized representatives, referral sources, service providers, publicly available sources, or other parties involved in responding to your request.
How We Use Information
We may use personal information to:
• Respond to questions, inquiries, requests, and referrals.
• Determine whether and how we may assist you and facilitate applications or requested services.
• Schedule or confirm appointments and communicate about services.
• Operate, maintain, secure, troubleshoot, and improve our website, systems, and services.
• Understand website use, measure campaign performance, and improve outreach.
• Send communications you request or consent to receive.
• Comply with applicable laws, regulations, contractual duties, legal process, audits, and governmental requirements.
• Protect the rights, safety, privacy, security, and property of Mass Care Link, our workforce, service recipients, caregivers, website users, and others.
Cookies, Analytics, and Advertising Technologies
Our website may use cookies and similar technologies to support essential website functions, remember preferences, measure traffic, understand how visitors use the site, and evaluate outreach. We may use services such as Google Analytics, Google Ads, Microsoft Advertising, and other analytics or advertising providers. These providers may collect device, browser, and interaction information under their own privacy policies.
You may control cookies through your browser settings and, where available, our consent tools. Disabling cookies may affect website functionality. You may also use provider-specific opt-out tools, including the Google Analytics Opt-out Browser Add-on. We do not authorize advertising partners to use protected health information for advertising.
How We Disclose Information
Mass Care Link does not sell or rent personal information. We do not share personal information with third parties for their independent promotional or marketing purposes. We may disclose information only as reasonably necessary:
• To authorized employees, contractors, and service providers that need the information to perform services on our behalf and are subject to appropriate confidentiality, privacy, and security obligations.
• To healthcare, governmental, insurance, referral, or other organizations when authorized by you or otherwise permitted or required by law.
• To comply with law, regulation, court order, subpoena, audit, governmental request, or other valid legal process.
• To detect, prevent, investigate, or address fraud, security incidents, unlawful activity, threats, or violations of our policies.
• In connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, subject to appropriate confidentiality and legal protections.
Mobile Information and SMS Consent
Mass Care Link, Inc. does not sell, rent, or share mobile telephone numbers or other personal information with third parties or affiliates for promotional or marketing purposes. Customer data is not shared with third parties for promotional or marketing purposes. Mobile opt-in information and consent are never shared with anyone for any purpose. Any information-sharing provisions described elsewhere in this Privacy Policy exclude mobile opt-in information and consent. We maintain administrative, technical, and physical safeguards to protect mobile information, SMS opt-in information, and consent data from unauthorized access, use, alteration, or disclosure.
When you provide your mobile telephone number and consent to receive text messages, Mass Care Link, Inc. may send informational and conversational messages concerning inquiries, applications, appointments, requested documents, service updates, missed calls, and customer support. Consent to receive text messages is not a condition of receiving services.
We do not use SMS to request or transmit detailed medical information, Social Security numbers, financial account information, or other highly sensitive information. Text messaging may not be fully secure. Please use an approved secure channel when requested by our staff.
SMS Messaging Terms and Conditions
Program description and consent. Mass Care Link, Inc. uses text messaging for informational and conversational communications concerning service inquiries, applications, appointments, requested documents, service updates, missed calls, and customer support. You may consent through an online form containing an SMS disclosure, by providing written consent, or by initiating a text-message conversation with Mass Care Link, Inc. Consent to receive text messages is not a condition of receiving services.
Message frequency and charges. Message frequency varies based on your interactions and communication needs. Message and data rates may apply. Contact your wireless carrier for information about your messaging or data plan.
Opting out and help. You may cancel SMS messages at any time by replying STOP or CANCEL. Mass Care Link, Inc. may send one final message confirming your opt-out. Reply HELP for assistance, call 508-880-8889, or email info@masscarelink.org during regular business hours, Monday through Friday, 8:30 AM to 4:30 PM Eastern Time.
Carrier disclaimer. Wireless carriers are not liable for delayed or undelivered messages. Message delivery is subject to effective transmission by your wireless carrier and is outside the control of Mass Care Link, Inc.
Data Security
We maintain administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, disclosure, or destruction. These safeguards include role-based and restricted access, workforce authorization controls, confidentiality requirements, security policies and training, technical protections, system monitoring, and physical safeguards appropriate to the nature of the information.
No website, electronic transmission, or storage system can be guaranteed to be completely secure. If you believe information you provided to us may have been compromised, contact us promptly using the information below.
Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide requested services, maintain appropriate business and legal records, resolve disputes, enforce agreements, and comply with applicable legal, regulatory, contractual, and operational requirements. Retention periods vary depending on the type of information and the purpose for which it was collected.
Your Choices
You may decline to provide certain information, although this may limit our ability to respond or provide requested functionality. You may unsubscribe from promotional email by using the unsubscribe instructions in the message. You may opt out of SMS by replying STOP. Cookie choices may be managed through your browser or available consent tools.
You may contact us to request access to, correction of, or deletion of personal information maintained through this website. We will review and respond to requests as required by applicable law and may need to verify your identity. Certain information may be retained when required by law or for legitimate operational, security, or recordkeeping purposes.
External Links and Embedded Content
Our website may contain links to or embedded content from third-party websites. Those parties may collect information under their own privacy policies. Mass Care Link is not responsible for the privacy, security, or content practices of third-party websites. We encourage you to review their privacy notices before providing information.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, services, or legal obligations. We will post the revised policy on this page and update the effective date. Material changes will be communicated when required by applicable law.
Contact Us
Questions, privacy requests, or concerns may be directed to:
Mass Care Link, Inc.
99 South Main Street
Fall River, MA 02721
Phone: 508-880-8889
Email: info@masscarelink.org
Business hours: Monday through Friday, 8:30 AM to 4:30 PM